One ecosystem, every signal: how two global streaming groups track the regional OTT market for headquarters

Both clients are global streaming platforms with a regional team dedicated to monitoring the OTT market in their operating region. Their mandate goes beyond subscriber counts: understanding how broadband and mobile infrastructure shape service adoption, how partnerships between OTT platforms and telecom operators extend distribution, and how the connected devices market determines which screens content actually reaches. What headquarters expects from these teams is precision: country-by-country detail on specific players, deals and market moves, not regional averages. Each regional team reports into a global headquarters that consolidates market intelligence from several providers across all the group’s operating regions, so the data Dataxis supplies has to fit into a broader, multi-source reporting ecosystem rather than stand on its own.

The challenge

Tracking a fast-moving OTT market from a regional office that reports to a global headquarters raises issues that go beyond simply finding video market data:

• Scope: subscriber and revenue figures alone don’t explain OTT growth; without visibility into broadband quality, mobile data pricing, device penetration and telecom-OTT partnerships, the regional story is incomplete.
• Granularity: headquarters expects country- and player-level precision, not regional averages; getting that right requires fluent, up-to-date knowledge of each market’s actors, deals and regulatory context, market by market.
• Integration: data supplied to a headquarters that already consolidates several sources needs to be structured and delivered in a way that plugs into that ecosystem without creating conflicting numbers.
• Speed: global reporting cycles and ad hoc requests from headquarters leave little room for delay; regional teams need market data and answers on short notice.
• Context: numbers alone don’t explain why a market moved; regional teams also need the background and complementary information behind a given figure.

The solution

Dataxis supplies both regional teams with a single, harmonized data source spanning OTT and video, broadband and mobile connectivity, connected devices and OTT distribution partnerships, tracked at country and player level, together with market forecasts the teams use for planning.

Working closely with each team, Dataxis helps them:

• build a full regional OTT picture that connects subscriber and revenue trends to the infrastructure, devices and partnerships that drive them, with the country- and player-level detail their headquarters requires;
• structure and deliver data on a schedule and in formats compatible with their headquarters’ multi-source reporting ecosystem;
• track medium-term market trajectories using Dataxis forecasts alongside historical data;
• turn around data requests quickly, so regional teams can respond to headquarters on tight deadlines;
• use Dataxis’ inquiry service not only to build custom indicators, but to get the market context and complementary information behind the numbers, from the rationale of a specific deal to the background on a new entrant, a service both clients rely on heavily as a differentiator of working with Dataxis.