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Powering public insight: how observatories rely on Dataxis to guide analysis on media & telecom markets

Powering public insight: how observatories rely on Dataxis to guide analysis on media & telecom markets

National and regional regulators, market observatories and industry associations use Dataxis’ market research on TV, video, connectivity and content as a trusted foundation for the reports, market analyses and guidance they provide to public authorities and private players across the media & telecom ecosystem.

Institutional

clients, including regulators, observatories and industry associations

400+

kpis covered across 7 media and telecom verticals

20+

years of experience and data available for trend analysis

Our institutional clients have a public-interest mission: monitoring how media and telecom markets evolve, informing policy decisions, and helping operators, broadcasters, platforms and public bodies understand the landscape they work in. Their publications, from annual market reports to regulatory consultations and sector studies, are widely cited and used as references across the industry.

The challenge

Because their work informs regulation and public policy, these institutions are held to a high standard of accuracy, neutrality and consistency. Yet the markets they monitor are changing fast: linear TV is competing with streaming, connectivity is shifting to fiber and 5G, and content consumption is spreading across platforms and devices.

Our clients faced several challenges:

  • Coverage: internal data collection, often based on declarations from market players, did not capture the full picture, especially for international platforms and new entrants.
  • Consistency: comparing markets across regions or countries required harmonized data and stable methodologies over time.
  • Timeliness: fast-moving segments like streaming and connectivity needed frequent updates to keep analyses relevant.
  • Independence: their conclusions had to rest on neutral, third-party sources that no single market player could contest.

The solution

Dataxis supplies these institutions with independent, harmonized datasets covering the full media & telecom value chain, including FTA TV reach, pay-TV subscriptions, SVOD / AVOD usage and subscriber bases, broadband and mobile connectivity, network coverage, content catalogs and investment, advertising markets’ size.

Depending on each client’s mission, Dataxis’ market research is used to:

  • feed annual and periodic market reports with reliable, comparable indicators;
  • benchmark national or regional markets against peers;
  • complement regulatory data collection, particularly on international platforms and segments outside declarative reporting;
  • support impact assessments and public consultations on topics such as content regulation, audiovisual funding or digital infrastructure;
  • provide long-term historical series to identify structural trends.