Banijay overtakes Sony beyond the biggest hits, with 32% of broadcasts across Europe’s top 50 game shows

Sony Pictures Television leads among Europe’s 12 most-broadcast game-show formats, accounting for 32% of transmissions against the combined Banijay–All3Media portfolio’s 29%. Across the top 50, the positions reverse: Banijay reaches 32%, almost twice the share of either Sony or Fremantle, each at approximately 17%.

The figures cover broadcasts on tracked European channels in 2025, grouping Banijay and All3Media under the corporate structure established by their merger on 9 July 2026. They measure broadcast frequency across all slots in 2025.

Banijay’s second tier makes the difference