Contact us
All modules Online & Advertising

Addressable TV

Explore the deployment, reach and revenues generated by Addressable TV offers on Set-Top boxes and on HbbTV platforms. Household reach, advertising services deployments and characteristics and technological choice per TV broadcaster and TV platform.

  • 66 countries
  • Updated Quarterly, Yearly
  • Forecasts Yes

Geographic coverage

  • Europe 66 / 71

    • Western Europe 30

      Andorra · Austria · Belgium · Belgium (FR) · Belgium (NL) · England · France · Germany · Gibraltar · Guernsey · Ireland · Isle of Man · Italy · Jersey · Liechtenstein · Luxembourg · Malta · Monaco · Netherlands · Northern Ireland · Portugal · San Marino · Scotland · Spain · Switzerland · Switzerland (DE) · Switzerland (FR) · Switzerland (IT) · UK · Wales

    • Central and Eastern Europe 21

      Albania · Bosnia · Bulgaria · Croatia · Cyprus · Czech Republic · Estonia · Greece · Hungary · Kosovo · Latvia · Lithuania · Moldova · Montenegro · North Macedonia · Poland · Romania · Serbia · Slovakia · Slovenia · Ukraine

    • Nordics 8

      Denmark · Faroe Islands · Finland · Greenland · Iceland · Norway · Svalbard and Jan Mayen (Norway) · Sweden

    • Eurasian markets 5

      Armenia · Azerbaijan · Belarus · Georgia · Russia

    • Other Europe 2

      Northern Cyprus · Vatican

This workbook is available to Dataxis clients

Sign in to open it, or ask our team for access.

Request access

TRACKING

What’s tracked

  • Reach and revenues by TV platform, ad sales house and technology. Deployments and their characteristics (ad format, dynamic ad insertion capability). Yearly data and history, including 5-year forecasts.

  • Europe and Latin America coverage, with actor- and market-level breakdowns.

  • Refreshed yearly with historical series and trend tracking.

  • Online dashboard, Excel exports and API, plus analyst support.

DASHBOARD

What the dashboard looks like

  • Full size

    01 / 03

    Addressable TV metrics by market. Evaluate your market landscape at a glance, then drill into specifics by actor, for every market and time period.

    Reach and revenues split by

    • TV Platform
    • Ad Sales House

    Characteristics

    • ATV on Set-Top Box
    • ATV on HbbTV
    • Ad format: display, banner, dynamic ad insertion, catch-up ads
  • Full size

    02 / 03

    Addressable TV metrics by market. Evaluate your market landscape at a glance, then drill into specifics by actor, for every market and time period.

    Reach and revenues split by

    • TV Platform
    • Ad Sales House

    Characteristics

    • ATV on Set-Top Box
    • ATV on HbbTV
    • Ad format: display, banner, dynamic ad insertion, catch-up ads
  • Full size

    03 / 03

    Addressable TV metrics by market. Evaluate your market landscape at a glance, then drill into specifics by actor, for every market and time period.

    Reach and revenues split by

    • TV Platform
    • Ad Sales House

    Characteristics

    • ATV on Set-Top Box
    • ATV on HbbTV
    • Ad format: display, banner, dynamic ad insertion, catch-up ads

DIMENSIONS

Every dimension ready to slice

  • Addressable TV

  • Advertising

  • TV Platform

  • Ad Sales House

  • TV Broadcaster

  • Set-Top Box

  • HbbTV

  • Ad Format