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ADEX by Country

Explore the advertising landscape across countries through total advertising expenditures by segment. Advertising net revenues by market and segment: out-of-home (outdoor), print (newspapers and magazines), radio, television, online (AVOD, social media and search engines), cinema.

  • 7 KPIs
  • 50 countries
  • Updated Yearly
  • Forecasts No

Geographic coverage

  • Europe 34 / 71

    • Central and Eastern Europe 14

      Bulgaria · Croatia · Czech Republic · Estonia · Greece · Hungary · Latvia · Lithuania · Poland · Romania · Serbia · Slovakia · Slovenia · Ukraine

    • Western Europe 12

      Austria · Belgium · France · Germany · Ireland · Italy · Luxembourg · Netherlands · Portugal · Spain · Switzerland · UK

    • Nordics 5

      Denmark · Finland · Iceland · Norway · Sweden

    • Eurasian markets 3

      Belarus · Georgia · Russia

  • Latin America 13 / 47

    • Latin America Top 5 5

      Argentina · Brazil · Chile · Colombia · Mexico

    • Other LATAM 4

      Ecuador · Paraguay · Peru · Uruguay

    • Central America 2

      Costa Rica · Nicaragua

    • Caribbean Islands 2

      Dominican Republic · Puerto Rico

  • North America 2 / 2

    • North America 2

      Canada · USA

  • MENA 1 / 22

    • Other MENA 1

      Turkey

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TRACKING

What’s tracked

  • Revenues by market and segment. Yearly data and history.

  • Europe, North America and Latin America coverage, with segment- and market-level breakdowns.

  • Refreshed yearly with historical series and trend tracking.

  • Online dashboard, Excel exports and API, plus analyst support.

DASHBOARD

What the dashboard looks like

  • Full size

    01 / 02

    Advertising expenditures by market. Evaluate your market landscape at a glance, then drill into specifics by actor, for every market and time period.

    Revenues split by

    • Digital
    • Offline

    Segment covered

    • TV & Video
    • Audio
    • Print
    • Outdoor
    • Online: Search Engine, Social Media
    • Cinema
  • Full size

    02 / 02

    Advertising expenditures by market. Evaluate your market landscape at a glance, then drill into specifics by actor, for every market and time period.

    Revenues split by

    • Digital
    • Offline

    Segment covered

    • TV & Video
    • Audio
    • Print
    • Outdoor
    • Online: Search Engine, Social Media
    • Cinema

DIMENSIONS

Every dimension ready to slice

  • Advertising

  • Revenues

  • Digital

  • Offline

  • TV

  • Video

  • Audio

  • Radio

  • Print

  • Outdoor

  • Search Engine

  • Social Media

  • Cinema