All modules Online & Advertising

Social Media & Search Engines

Explore the online market across social media and search engines, by actor and by country. Monthly active users, ARPUs, revenues split by segment: search, social media and instant messaging.

  • 3 KPIs
  • 34 actors
  • 24 groups
  • 188 countries
  • Updated Yearly
  • Forecasts No

Geographic coverage

  • SSA (Sub-Saharan Africa) 47 / 48
    • French speaking Africa 20

      Benin · Burkina Faso · Burundi · Cameroon · Central African Republic · Chad · Comoros · Congo · Democratic Republic of Congo · Djibouti · Gabon · Guinea · Ivory Coast · Madagascar · Mali · Mauritius · Niger · Senegal · Seychelles · Togo

    • English Speaking Africa 16

      Botswana · Ghana · Kenya · Lesotho · Liberia · Malawi · Namibia · Nigeria · Rwanda · Sierra Leone · South Africa · Tanzania · The Gambia · Uganda · Zambia · Zimbabwe

    • Other SSA 9

      Angola · Cape Verde · Equatorial Guinea · Eritrea · Ethiopia · Guinea-Bissau · Mozambique · Sao Tome and Principe · Somalia

    • Arab MENA 2

      South Sudan · Sudan

  • Europe 44 / 71
    • Central and Eastern Europe 21

      Albania · Bosnia · Bulgaria · Croatia · Cyprus · Czech Republic · Estonia · Greece · Hungary · Kosovo · Latvia · Lithuania · Moldova · Montenegro · North Macedonia · Poland · Romania · Serbia · Slovakia · Slovenia · Ukraine

    • Western Europe 13

      Austria · Belgium · France · Germany · Ireland · Italy · Luxembourg · Malta · Netherlands · Portugal · Spain · Switzerland · UK

    • Eurasian markets 5

      Armenia · Azerbaijan · Belarus · Georgia · Russia

    • Nordics 5

      Denmark · Finland · Iceland · Norway · Sweden

  • Latin America 42 / 47
    • Caribbean Islands 22

      Anguilla · Antigua & Barbuda · Aruba · Bahamas · Barbados · Bermuda · British Virgin Islands · Cayman Islands · Cuba · Curaçao · Dominica · Dominican Republic · Grenada · Haiti · Jamaica · Puerto Rico · Saint Kitts and Nevis · Saint Lucia · Sint-Maarten · St Vincent & the Grenad. · Trinidad and Tobago · Turks and Caicos Islands

    • Other LATAM 8

      Bolivia · Ecuador · Guyana · Paraguay · Peru · Suriname · Uruguay · Venezuela

    • Central America 7

      Belize · Costa Rica · El Salvador · Guatemala · Honduras · Nicaragua · Panama

    • Latin America Top 5 5

      Argentina · Brazil · Chile · Colombia · Mexico

  • Asia-Pacific 31 / 50
    • Southeast Asia 10

      Brunei · Cambodia · Indonesia · Laos · Malaysia · Myanmar · Philippines · Singapore · Thailand · Vietnam

    • SAARC 8

      Afghanistan · Bangladesh · Bhutan · India · Maldives · Nepal · Pakistan · Sri Lanka

    • East Asia 6

      China · Hong-Kong (China) · Japan · Mongolia · South Korea · Taiwan

    • Eurasian markets 5

      Kazakhstan · Kyrgyzstan · Tajikistan · Turkmenistan · Uzbekistan

    • Oceania 2

      Australia · New Zealand

  • MENA 21 / 22
    • Arab MENA 18

      Algeria · Bahrain · Egypt · Iraq · Jordan · Kuwait · Lebanon · Libya · Mauritania · Morocco · Oman · Palestine · Qatar · Saudi Arabia · Syria · Tunisia · UAE · Yemen

    • Other MENA 3

      Iran · Israel · Turkey

  • North America 2 / 2
    • North America 2

      Canada · USA

  • French Overseas 1 / 9
    • French Overseas 1

      Polynesia (France)

This workbook is available to Dataxis clients

Sign in to open it, or ask our team for access.

Request access

TRACKING

What’s tracked

  • Monthly active users, ARPUs, revenues split by segment and market. Yearly data and history.

  • Global coverage, with actor- and market-level breakdowns.

  • Refreshed yearly with historical series and trend tracking.

  • Online dashboard, Excel exports and API, plus analyst support.

DASHBOARD

What the dashboard looks like

  • 01 / 03

    Online market metrics. Evaluate your market landscape at a glance, then drill into specifics by actor, for every market and time period.

    Kpis by actor and by market

    • Monthly active users
    • Market Shares
    • ARPUs
    • Revenues

    Split by

    • Search Engine
    • Social Media
    • Instant Messaging
  • 02 / 03

    Online market metrics. Evaluate your market landscape at a glance, then drill into specifics by actor, for every market and time period.

    Kpis by actor and by market

    • Monthly active users
    • Market Shares
    • ARPUs
    • Revenues

    Split by

    • Search Engine
    • Social Media
    • Instant Messaging
  • 03 / 03

    Online market metrics. Evaluate your market landscape at a glance, then drill into specifics by actor, for every market and time period.

    Kpis by actor and by market

    • Monthly active users
    • Market Shares
    • ARPUs
    • Revenues

    Split by

    • Search Engine
    • Social Media
    • Instant Messaging

DIMENSIONS

Every dimension ready to slice

  • Online

  • Internet

  • Monthly active users

  • Market Shares

  • ARPU

  • Revenues

  • Search Engine

  • Social Media

  • Instant Messaging