All modules Connected Devices

Smart TVs & Streaming Devices Installed Base

Explore the market of Smart TVs and streaming devices through their installed base and market penetration across manufacturers. Connected Smart TVs (Samsung, LG, Vizio, TCL, Hisense…) and streaming devices (Chromecast, Roku, Apple TV, Fire TV…) by country.

  • 243 countries
  • Updated Quarterly
  • Forecasts No

Geographic coverage

  • Europe 66 / 71
    • Western Europe 30

      Andorra · Austria · Belgium · Belgium (FR) · Belgium (NL) · England · France · Germany · Gibraltar · Guernsey · Ireland · Isle of Man · Italy · Jersey · Liechtenstein · Luxembourg · Malta · Monaco · Netherlands · Northern Ireland · Portugal · San Marino · Scotland · Spain · Switzerland · Switzerland (DE) · Switzerland (FR) · Switzerland (IT) · UK · Wales

    • Central and Eastern Europe 21

      Albania · Bosnia · Bulgaria · Croatia · Cyprus · Czech Republic · Estonia · Greece · Hungary · Kosovo · Latvia · Lithuania · Moldova · Montenegro · North Macedonia · Poland · Romania · Serbia · Slovakia · Slovenia · Ukraine

    • Nordics 8

      Denmark · Faroe Islands · Finland · Greenland · Iceland · Norway · Svalbard and Jan Mayen (Norway) · Sweden

    • Eurasian markets 5

      Armenia · Azerbaijan · Belarus · Georgia · Russia

    • Other Europe 2

      Northern Cyprus · Vatican

  • Asia-Pacific 49 / 50
    • Pacific Islands 15

      Cook Islands · Fiji · Guam (USA) · Kiribati · Marshall Islands · Micronesia · Norfolk Island · Northern Mariana (USA) · Palau · Papua New Guinea · Samoa · Solomon Islands · Tonga · Tuvalu · Vanuatu

    • Southeast Asia 11

      Brunei · Cambodia · Indonesia · Laos · Malaysia · Myanmar · Philippines · Singapore · Thailand · Timor-Leste · Vietnam

    • East Asia 8

      China · Hong-Kong (China) · Japan · Macau · Mongolia · North Korea · South Korea · Taiwan

    • SAARC 8

      Afghanistan · Bangladesh · Bhutan · India · Maldives · Nepal · Pakistan · Sri Lanka

    • Eurasian markets 5

      Kazakhstan · Kyrgyzstan · Tajikistan · Turkmenistan · Uzbekistan

    • Oceania 2

      Australia · New Zealand

  • SSA (Sub-Saharan Africa) 48 / 48
    • French speaking Africa 20

      Benin · Burkina Faso · Burundi · Cameroon · Central African Republic · Chad · Comoros · Congo · Democratic Republic of Congo · Djibouti · Gabon · Guinea · Ivory Coast · Madagascar · Mali · Mauritius · Niger · Senegal · Seychelles · Togo

    • English Speaking Africa 17

      Botswana · Eswatini · Ghana · Kenya · Lesotho · Liberia · Malawi · Namibia · Nigeria · Rwanda · Sierra Leone · South Africa · Tanzania · The Gambia · Uganda · Zambia · Zimbabwe

    • Other SSA 9

      Angola · Cape Verde · Equatorial Guinea · Eritrea · Ethiopia · Guinea-Bissau · Mozambique · Sao Tome and Principe · Somalia

    • Arab MENA 2

      South Sudan · Sudan

  • Latin America 47 / 47
    • Caribbean Islands 26

      Anguilla · Antigua & Barbuda · Aruba · Bahamas · Barbados · Bermuda · Bonaire (Netherlands) · British Virgin Islands · Cayman Islands · Cuba · Curaçao · Dominica · Dominican Republic · Grenada · Haiti · Jamaica · Montserrat · Netherlands Antilles · Puerto Rico · Saint Kitts and Nevis · Saint Lucia · Sint-Maarten · St Vincent & the Grenad. · Trinidad and Tobago · Turks and Caicos Islands · US Virgin Islands

    • Other LATAM 9

      Bolivia · Ecuador · Falkland Islands · Guyana · Paraguay · Peru · Suriname · Uruguay · Venezuela

    • Central America 7

      Belize · Costa Rica · El Salvador · Guatemala · Honduras · Nicaragua · Panama

    • Latin America Top 5 5

      Argentina · Brazil · Chile · Colombia · Mexico

  • MENA 22 / 22
    • Arab MENA 18

      Algeria · Bahrain · Egypt · Iraq · Jordan · Kuwait · Lebanon · Libya · Mauritania · Morocco · Oman · Palestine · Qatar · Saudi Arabia · Syria · Tunisia · UAE · Yemen

    • Other MENA 4

      Iran · Israel · Turkey · Western Sahara

  • French Overseas 9 / 9
    • French Overseas 9

      Guadeloupe (France) · Guyane (France) · Martinique (France) · Mayotte (France) · New Caledonia (France) · Polynesia (France) · Reunion (France) · Saint Pierre and Miquelon · Wallis et Futuna (France)

  • North America 2 / 2
    • North America 2

      Canada · USA

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TRACKING

What’s tracked

  • Installed base and penetration by manufacturer, market and segment. Quarterly data and history.

  • Global coverage, with segment- and market-level breakdowns.

  • Refreshed quarterly with historical series and trend tracking.

  • Online dashboard, Excel exports and API, plus analyst support.

DASHBOARD

What the dashboard looks like

  • 01 / 03

    Smart TVs and streaming sticks installed base by market. Evaluate your market landscape at a glance, then drill into specifics by manufacturer, for every market and time period.

    Devices covered

    • Connected Smart TVs
    • Streaming sticks
  • 02 / 03

    Smart TVs and streaming sticks installed base by market. Evaluate your market landscape at a glance, then drill into specifics by manufacturer, for every market and time period.

    Devices covered

    • Connected Smart TVs
    • Streaming sticks
  • 03 / 03

    Smart TVs and streaming sticks installed base by market. Evaluate your market landscape at a glance, then drill into specifics by manufacturer, for every market and time period.

    Devices covered

    • Connected Smart TVs
    • Streaming sticks

DIMENSIONS

Every dimension ready to slice

  • Devices

  • Installed Base

  • Household Penetration

  • TV sets

  • Smart TV

  • Streaming Stick