Follow every entertainment format from distributor to local screen across Europe.
From format distributor to local screen
Dataxis is launching a module that monitors the European entertainment format market, following how shows travel from international format distributors to the media groups, TV channels and OTT platforms that commission and adapt them locally. It covers the full range of entertainment subgenres, from game shows and dating to cooking, talent and survival, with quarterly tracking across Western, Northern, Central and Eastern European markets. The result is a clear view of which formats succeed where, who buys them, and how they perform in programming presence, audience and commercial value.
Broad coverage, quarterly tracking
The module covers
- 24 European markets (with Belgium and Switzerland split by language region),
- 70+ international format distributors,
- 120+ media groups
- 300+ TV channels and OTT platforms
- 600+ entertainment formats adapted in the last three years
- 4,000+ entertainment titles broadcast across TV and OTT
- Organized in 18 subgenres
Data is available quarterly from 2024 onwards.
Covered groups include Warner Bros. Discovery, RTL, BBC, ITV, ProSieben, ARD, TF1, M6, RAI, Sky, Netflix and Amazon; covered distributors include Banijay Rights, All3Media, Fremantle, ITV Studios, BBC Studios, Seven.One Distribution, Sony Pictures and NBCUniversal…
One Tableau tool, three axes
The Tableau analytics tool gives a detailed view of TV and OTT content: original format, local adaptations, subgenres, production years, format owner, local production studio and original commissioner. It sits at the intersection of three parameters never combined in one product: content detail (metadata), scheduling, and performance with reach and revenue metrics. KPIs include hours broadcast, number of broadcasts, catalog availability, the weight of entertainment in total programming, and cumulated estimated audience and potential revenues by format and program.
Built for the whole format value chain
Format distributors and producers can spot white-space markets where a format or subgenre has not yet been adapted, benchmark their catalog against competitors, and see which subgenres are gaining traction. Broadcasters and OTT platforms can scout formats that have worked in comparable markets, benchmark their entertainment slate, and monitor rivals’ commissioning. Media groups and strategy teams can track the weight of entertainment in total programming, TV versus OTT commissioning dynamics, and who buys from whom to support investment, M&A and partnership decisions. Sales, business development teams and consultants can build prospect lists of commissioners, size opportunities and produce market reports.
A transparent methodology
The dataset is built from observed broadcast schedules and OTT catalogues (source: MediaPress), harmonized across the 24 markets on a shared genre and subgenre taxonomy, and crossed with Dataxis’ estimates of reach by channel (based on average yearly channel audience and channel coverage) and revenues by channel in Europe (based on Dataxis tracking). It reflects actual on-air exposure, not a declared rights registry and not an official audience-measurement panel. For TV broadcast, each channel’s annual audience share and revenues are allocated across timeslot, weekday and seasonality, then aggregated over each program’s broadcast hours, and adjusted using declared audience performance for top shows. Reach and revenue potential per title are modeled indicators, not measured per-airing audiences.